Bliz sunglasses for athletes have been updated: review

The well-known Bliz sunglasses brand has been refreshed. The frames now feature a new logo, and the lineup includes fresh models that pay homage to classic sports eyewear. Designed for cyclists, runners, water sports enthusiasts, and other active individuals, Bliz glasses focus on functionality. Bliz emphasizes: sunglasses are not just an accessory — they are sports equipment designed for comfort and safety.

Why choose Bliz sunglasses?

In Lithuania and beyond, Bliz sunglasses are among the most popular in the sports eyewear category — and for good reason. For many years, Bliz has produced top-quality products and continually introduced advanced solutions that help athletes achieve their best performance. The top 3 reasons why active sports enthusiasts choose Bliz:

1. Durability

   Bliz uses high-quality materials: lightweight and strong polycarbonate lenses that don't shatter, impact-resistant frames, and rubberized elements for better grip. Bliz ensures their sunglasses withstand extreme weather — heat, cold, and water exposure.

2. Design

   One of Bliz’s greatest achievements is its design, suited both for extreme sports and everyday wear. You’ll find bold models with vibrant frames and reflective lenses, as well as minimalist designs that match any outfit. A key feature is excellent ventilation to reduce fogging and improve comfort during intense activity. Adjustable nose pieces let you perfectly fit the glasses to your face. Bliz also offers optical adapters for those who require vision correction.

3. Advanced lens technologies

   To suit multiple sports — especially water sports, fishing, and cycling — Bliz lenses are polarized, reducing glare and surface reflections. Their lenses also block harmful UV rays. Some models feature photochromic lenses that automatically adapt to the lighting conditions.

Bliz sports sunglasses for multiple sports

At Velonova, you’ll find Bliz sunglasses not only for cyclists but also for various other sports: running, rowing, sailing, volleyball, and other outdoor activities. On our website, Bliz models can be filtered by categories like leisure and water sports to help you quickly find the most popular models. Athletes love Bliz for their impact and scratch resistance, which extends the life of the glasses. And if you participate in several sports or train at different times of day or year, you’ll appreciate the interchangeable lenses that adapt to changing conditions. See interchangeable lenses here.

We’re often asked: “Which Bliz model is the most versatile for different sports?” Our answer — the Bliz Hero. This minimalist model works for many activities and can be fitted with optical adapters. Bliz Hero sunglasses are available in two sizes: Small for narrower faces and standard size.

Bliz cycling sunglasses for performance seekers

Cyclists choose Bliz for their clarity and contrast-enhancing lenses — essential for better road awareness, maneuvering in races, and accident avoidance. Since Bliz cycling sunglasses are highly durable and stay securely in place without pressure, they effectively protect from wind, dust, and insects even at high speeds. And because all Bliz models are extremely lightweight, they maximize comfort and efficiency.

The most popular Bliz cycling sunglasses are:

• Bliz Breeze — similar to the Hero but with an even sportier shape.
• Bliz Fusion — full-frame model with ventilation for face protection.
• Bliz Hero — already mentioned as a minimalist, versatile model available in small and standard sizes.
• Bliz Matrix — stylish, softer lines, often chosen for casual wear as well.
• Bliz P001 — a new design inspired by classic sunglasses, featuring ventilation slots.
• Bliz Vision — similar to the Fusion, with a bold, full-frame design.

How to choose the right Bliz sunglasses? Practical tips

When choosing Bliz sunglasses, just like any sport or outdoor eyewear, consider your activity type and typical weather conditions. Although Bliz comfort is trusted by cyclists, if you plan to use them for cycling, ensure the upper frame doesn’t interfere with your helmet and that the size fits your face. If you have a smaller face, we recommend the small size models.

Then choose your lenses. For versatility, photochromic lenses are a great option, but for water, snow, or very bright environments, go for lenses with lower light transmission. Many Bliz models allow lens swaps, so you don’t need multiple sunglasses — often just one frame is enough.

Have you found your Bliz?

Our customers love Bliz and spread the word:

“At first, I bought them as a gift for my brother. Now we both use them for running. Great product.” – Eimantas R. about Bliz Matrix.

“Excellent glasses with an extra lens. I bought them for my son, who does biathlon.” – Ignas B. about Bliz Breeze.

If you’re still unsure which Bliz model is best for you, visit Velonova’s physical store at J. Baltrušaičio g. 1, Vilnius, and try them on.